At the Paris Motor Show 2012 Audi revealed the first automotive stereo 3D film to a public audience. The Audi Media Show was the second 3D production at the exhibition.
Both the host and the CGI elements were produced 3 dimensional.
Like the A3 reveal film, the conditions of producing the Audi Media Show were challenging: only 4 weeks for more than 10 minutes starting from concept developing until presentation.
IAA 2011, 3 different shows
with life elements on stage
Motor Show Paris 2012
with life elements on stage
Publication: 2011, 2012
Branch: automotive industry
Function: external communication
Target audience: journalists
Skills: concept, creative direction,
art direction, project management
Client: AUDI AG
Agency: Kropac Media
Director: Hafida Zebri