The new Audi A3 in 3D
real / automotive
Info
The A3 is one of the most succesful cars of the car manufacturer Audi. At the world premiere of the new Audi A3 in 2012 Audi presented another premiere:
Audi screened the first automotive stereo 3D film to a public audience at the paris motor show in Paris.
The agency (Kropac Media) itself had the idea. Being a big success A3 Dimension created international attention.
CHALLENGE
– Complete production in 4 weeks (including concept development)
– There was no 3D projector.The film had to be screened on 50 LG displays being connected to one large screen wall (see picture below)
– Shooting with authentic Audi employees: e.g. Mike Rockenfeller, Audi factory driver
– The car was confidential during the shooting
FACTS
Publication: 2012, Paris Motor Show
Branch: Automotive industry
Function: World premiere, external communication
Target audience: Journalists, customers
Skills: Concept, creative direction,
project management
Client: AUDI AG
Agency: Kropac Media
Director: Hafida Zebri, Berti Kropac
DoP: Berti Kropac