Info

The A3 is one of the most succesful cars of the car manufacturer Audi. At the world premiere of the new Audi A3 in 2012 Audi presented another premiere:
Audi screened the first automotive stereo 3D film to a public audience at the paris motor show in Paris.

The agency (Kropac Media) itself had the idea. Being a big success A3 Dimension created international attention.

CHALLENGE

– Complete production in 4 weeks (including concept development)
– There was no 3D projector.The film had to be screened on 50 LG displays being connected to one large screen wall (see picture below)
– Shooting with authentic Audi employees: e.g. Mike Rockenfeller, Audi factory driver
– The car was confidential during the shooting

FACTS

Publication: 2012, Paris Motor Show
Branch: Automotive industry
Function: World premiere, external communication
Target audience: Journalists, customers

Skills: Concept, creative direction,
project management

Client: AUDI AG
Agency: Kropac Media
Director: Hafida Zebri, Berti Kropac
DoP: Berti Kropac